What’s Your Marketing Health Score?

What is a marketing health score?

A marketing health score is a quick diagnostic that measures how strong your marketing fundamentals are across the seven core disciplines that drive business growth: social media consistency, email marketing, search visibility, content production, analytics and tracking, paid advertising efficiency, and customer retention.

The score is calculated from 7 questions, each assessing a specific marketing pillar. Your total points are converted to a score out of 100 with a letter grade from A (80-100, excellent) to F (below 35, needs significant work). Most small businesses score between 30 and 60 on their first attempt.

Why these 7 pillars?

These seven pillars represent the minimum viable marketing system for an Australian small or medium business. Missing even one can significantly limit your ability to generate leads and revenue:

• Social media — builds visibility and keeps your brand top of mind with potential customers.
• Email marketing — the highest-ROI channel for most businesses; you own the list.
• SEO & search visibility — captures high-intent customers actively searching for what you offer.
• Content marketing — builds trust and authority, supports every other channel.
• Analytics & tracking — without data, you cannot improve or allocate budget efficiently.
• Paid advertising — the most reliable way to scale lead volume quickly when the fundamentals are in place.
• Customer retention — retaining a customer costs 5-7x less than acquiring a new one.

How to improve your marketing health score

The quiz gives you your top 3 gaps based on your specific answers. The most effective improvement strategy is to focus on your lowest-scoring pillars first — fixing a zero-score area has a bigger impact than improving a 75% area to 100%.

For most small businesses, the fastest wins are: (1) building an email list with a simple lead magnet, (2) publishing one educational piece of content per week consistently, and (3) setting up basic Google Analytics 4 to understand where your traffic comes from.

Share your result with your team, marketing agency, or fellow business owners — comparing scores can reveal which pillar deserves the most attention and opens up valuable conversations about marketing strategy.