⛽CalcFuel

Marketing Health Check Tool

Answer 10 questions and get your marketing health score out of 10 — plus specific, actionable recommendations for every gap in your marketing foundation.

Marketing Health Check

Answer 10 questions to get your marketing health score and personalised recommendations.

0 of 10 answered0% complete

1Do you have clearly defined marketing goals tied to business outcomes (e.g., revenue targets, lead volume)?

2Do you have a documented Ideal Customer Profile (ICP) or buyer persona?

3Do you track marketing ROI or cost per acquisition across your main channels?

4Do you have an email list of at least 100 opted-in subscribers?

5Do you publish content consistently (blog posts, social media, or video at least once per week)?

6Do you run any form of paid advertising (Google Ads, Meta Ads, LinkedIn, etc.)?

7Do you have an active presence on at least one social media platform relevant to your audience?

8Do you use a CRM or contact management system to track leads and customer interactions?

9Have you A/B tested any marketing element (email subject lines, ad creative, landing page headlines) in the past 6 months?

10Do you have a documented marketing plan or calendar for the next 90 days?

What This Tool Checks

This health check evaluates the 10 core pillars of a functional marketing system. These are the building blocks that every business — regardless of size or industry — needs to generate leads predictably and grow revenue consistently. Each “No” answer is a gap that is likely suppressing your marketing results right now.

The 10 pillars covered are: goal clarity, audience definition, ROI tracking, email list, content consistency, paid advertising, social media presence, CRM usage, testing habits, and planning discipline. Businesses that score 8–10 out of 10 on these fundamentals consistently outperform those that rely on ad-hoc marketing, regardless of their budget size.

Why Marketing Fundamentals Matter More Than Tactics

Most businesses look for the latest marketing “hack” — a new platform, a viral content format, or an AI tool — before they have their fundamentals in place. This is a costly mistake. Without a clear ICP, even perfect ads reach the wrong people. Without ROI tracking, you cannot tell which channels are working and end up spreading budget across too many tactics. Without a CRM, leads fall through the cracks and revenue is left on the table.

The businesses that grow most efficiently are typically not the most innovative marketers — they are the most disciplined ones. They know their numbers, communicate clearly to a defined audience, test systematically, and plan ahead. This health check identifies exactly which of these disciplines you are missing.

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